- we print a stock photo of 'idyllic family A' to advertise the friendships in our small groups?
- we tell people that if they'll come to "x" event/or join "y" Small Group it will "change their lives"?
- we entice people to serve by telling them they will find the fulfillment they've always been looking for?
- we send out advertising to the community telling them that we've got exactly what they are looking for?
Do we oversell our claims in attempt to get people to buy out religious "product"? What if we loved the truth instead?
"Here's a picture of some of the old, wrinkly, slightly cantankerous people in our congregation. But they really will love you if you can see past the exterior that our culture doesn't prize very much."
"Come to "x" event and you'll have a good time, maybe deepen some friendships, maybe make some new ones."
"Join "y" small group and the relationships will take you a long time--maybe a year--until you really feel safe. But it's totally worth the investment."
"If you find a place to serve, your life will be busier, you'll have to say no to something else, and you'll often feel frustrated. But our model of serving is about sacrifice, not fulfillment."
"If you come to one of our services, you'll have the chance to encounter God, meet people who could become life-long friends, and find hope. But you'll have to make the investment for it to actually happen."
How would that fly?