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A single mom with 1-4 kids--who've maybe been fathered by anywhere from 1-4 different men--is working a minimum wage job (let's say, making your french
fries at the local McDonald's). Because of her erratic schedule, there's very little time for her to tuck her kids in at night, read to them, spend time playing with them, in short, be a mom. Which means those same kids are often hungry, tired and without a mother's love.
When she can no longer pay her bills and/or is evicted from her apartment/rental unit, she uproots them all and moves them to another apartment in another part of Richmond. Since kids have no point of reference, they think this is normal.Whatever your politics are, you can't argue that these kids start life at a disadvantage. And while this isn't the story of every kid there, it is the story of many.
From David Hansen's, The Art of Pastoring: Ministry Without All the Answers.
Here's what the pastoral ministry is for me: Every day, as I go about my tasks as a pastor, I am a follower of Jesus. I am therefore a parable of him to those I encounter. The parable of Jesus works the power and presence of Jesus in their lives.
So I see the sign and here's what likely goes through my head:
What's the (surely unintended) subtext of the sign? Surely it's that "X" Church is now playing by the rules of consumer culture: Come to us, we have a product you need. We are now in the game of attracting and marketing it to you. So if I get this straight, God is now on the shelf right next to a great college and a new pair of Saucony shoes (my favorite running shoes, by the way).
So if they are playing by consumer culture rules, they'd better be willing to deliver, or the consumer will just go elsewhere. And here's the thing. They are doing it poorly. The sign is apparently the only marketing they've got. They certainly don't understand the culture they are trying to reach, i.e., the busyness of teenage life and the need of consumers to have value added before "buying" the product. The sign even communicates a certain arrogance; "You call us."
Now they could have done this differently. They could have researched the target demographic, addressed their felt needs, tapped into their life narrative, imprinted onto their imagination about the value they would add and produced a much better campaign that isn't simultaneously slightly offensive to their way of life. I know of churches that do this routinely. They are attractional
But my question is: Should the church be playing by these rules? Do we really have a product to sell?
Jesus said we (his disciples--the people who follow him) are meant to be the salt of the earth (it's flavoring and preservative) and the light of the world (it's source of illumination, warmth and direction). It's a calling that implies presence and time and relationships and sacrifice. A "we'll come to you", not a "you come to us" mentality. This is the essence of what it means to be "missional."
To lead so that the Church--the body of Christ on earth--lives that way...that is the challenge of a lifetime.